To help you get ready to support your teams, Jerseys will be shipped within the next two days during the AFCON 2023.
Welcome to Ujaah

At Ujaah, we are more than just an online marketplace; we are a passionate team of individuals dedicated to bringing the essence of Africa to your doorstep. Founded by a group of African enthusiasts who share a deep love for the continent’s diverse cultures and traditions, Ujaah was born out of a desire to create a bridge between Africa and the world.

Our journey began with a vision to showcase the beauty, creativity, and ingenuity of African artisans and entrepreneurs. We recognized the immense potential of African goods and wanted to provide a platform where people in the United States could easily access authentic African products, irrespective of their location.

What We Offer

At Ujaah, you can explore and shop from an extensive selection of African groceries, beauty and personal care products, stylish fashion items for men, women, and children, captivating arts, and much more. Our platform is designed to provide you with the convenience of online shopping, where you can easily browse through a diverse range of African goods and have them delivered directly to your door.

Safe and Secure Shopping

Your safety and peace of mind are our top priorities. Ujaah offers secure payment options, including Visa card, Mastercard, and American Express, ensuring a stress-free and reliable shopping experience. Our user-friendly interface and intuitive navigation make it easy for you to find the products you desire with just a few clicks.

Embrace the Day's Deals

At Ujaah, we believe in giving our customers the best value for their money. Take advantage of our day's deals and discover the best prices on a wide range of products. We constantly update our offerings to provide you with exciting deals and promotions.

Dedication to Quality

We take great pride in offering only the finest quality African products. Every item in our marketplace is carefully selected to guarantee authenticity, craftsmanship, and exceptional value. Whether you're seeking authentic African ingredients for your favorite dishes or exquisite fashion pieces that embody African heritage, Ujaah has it all.


Do together something big

Join the Ujaah Community

Ujaah is not just a marketplace; it’s a vibrant community celebrating the richness of African culture. Join us in embracing the beauty of African heritage and support local artisans and businesses by shopping with us. Let’s create a global network that celebrates diversity and fosters cultural appreciation.

Shop with confidence at Ujaah, your ultimate destination for authentic African goods in the United States. Immerse yourself in the magic of Africa and discover a world of cultural wonders that will captivate your senses and enrich your life. Let Ujaah be your gateway to the heart of African heritage.

Our mission

At Ujaah, our mission is to connect African culture with the world by providing a seamless online platform where customers in the United States can easily access and purchase a diverse range of high-quality African goods. We aim to celebrate the richness and diversity of African heritage while fostering a sense of community and cultural exchange.

Our vision

Our vision is to become the go-to online African marketplace in the United States, offering a comprehensive selection of authentic African products, promoting local artisans and businesses, and creating a global platform that celebrates and preserves African traditions and creativity.

Our values

At Ujaah, authenticity is our core. We celebrate diversity, offering genuine African goods from various regions. Our customer-centric approach ensures an exceptional shopping experience. Fostering a sense of community, we unite people in their appreciation for African heritage. Ujaah connects the world with the magic of Africa.

Select the fields to be shown. Others will be hidden. Drag and drop to rearrange the order.
  • Image
  • SKU
  • Rating
  • Price
  • Stock
  • Availability
  • Add to cart
  • Description
  • Content
  • Weight
  • Dimensions
  • Additional information
Click outside to hide the comparison bar